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Explain a packaging supplier’s sales miss

Build a price and volume bridge · Fictional case

The situation

The supplier budgets 2,000 cartons at ₹100 and sells 1,750 at ₹112.

Your task

Separate the revenue impact of volume and price.

Reveal step-by-step solution
  1. Set up the problem

    Budget revenue is ₹200,000. Actual is ₹196,000.

  2. Work through the numbers

    Volume effect at budget price = −250 × ₹100 = −₹25,000. Price effect at actual volume = ₹12 × 1,750 = +₹21,000.

  3. Interpret the result

    The bridge reconciles to −₹4,000. Check whether discount policy or customer mix contributed to lost volume.

What to remember

State the bridge convention and check that the components add to actual less budget.

Review the topic cheat sheet