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Read a promotion model for an Indian grocer

Read a regression slope · Fictional case

The situation

A model fitted on 30 stores predicts weekly revenue in lakh as 12 + 2.5 × promotional spend in lakh. Observed spend ranged from ₹1 to ₹4 lakh.

Your task

Predict revenue at ₹3 lakh spend and assess a proposal to spend ₹8 lakh.

Reveal step-by-step solution
  1. Set up the problem

    Each extra ₹1 lakh of spend is associated with ₹2.5 lakh higher predicted revenue in this model.

  2. Work through the numbers

    At ₹3 lakh, predicted revenue is ₹12 + 2.5 × ₹3 = ₹19.5 lakh.

  3. Interpret the result

    ₹8 lakh is outside the observed range. Test incremental profit with a controlled rollout before using the slope to set budgets.

What to remember

State the slope units and check whether the requested input lies within the data range.

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